General Tour :
From here comes our start to our second round of "establishing an electronic marketing company" to delve into the middle of our trip and get to know more details
You are now able to understand the field of your company, and you must now implement and develop a plan with these elements in order to be able to start, so you must ask some questions:
– What are the e-marketing services that you would like to provide in your company?
(Will you focus your attention on the business of social media channels only), or (will you provide your services in the field of creating websites, programming, improving search engines, and creating mobile applications)
Or (you will work on marketing through commission), or (you will be a specialist in marketing through letters and e-mail) … So first, determine the competence of your services, and the second question comes
– Who is the customer you want to target and provide these services to ?! where does he live ! And his age! And his interests! And his job! Gather all possible details about your target segment, and choose the appropriate communication channel to be able to reach them
Then after the hidden aspect of the topic appears, which is “what are the problems facing the customer in this field” and here comes your golden opportunity to draw your “competitive advantage” from all of the competitors around you.
If you can find effective solutions to your customers’ problems … then be assured, you are now on your way to climb to the top!
Ascending to Everest:
Have you ever imagined that you are climbing to the highest mountain on earth ?! So I will ask you to imagine this scene with me that you saved a lot of money …. Then I waited …. Then I got the best price for your trip to Everest and went there already …. and climbed this very high mountain … But! Before reaching the summit I felt you were shaking and feeling holding back or falling !!
What will you do then ?! Are you looking for someone to help you ?! Or are you trying to check all your belts ?! Or will you give in to retreat ?!
Sorry, this scene is very unfortunate, but you made it ?! Let’s explain it.
You, as a company owner, after thinking and implementation to establish your project or company and develop a strategy for work, then start and reach your customers and sell to them as well Is that all ?! Is this summit really ?!
The answer is, of course, no, you are missing some important things that will make you reach the top without shaking or falling
Have you ever heard of the title “loyal customer” or “permanent customer” ?! If you haven’t heard before, let me explain it to you
Customer loyalty is that the customer comes to you and not others when he needs your product or service!
Not only that, but he will ask you to consult you in all his other matters! What is this magic! Is this achievable, of course, yes, of course ..
I tried one day to go to the car maintenance center and found that all the workers in the place wear a uniform, and each of them specializes in doing something specific, and you meet an engineer who receives you and understands your problem with the car
And he explains to you what will be done and the specified delivery time, and after maintenance and receiving the car, you will find someone who follows you and reassures how the matter went with you. Do you have complaints or are things okay ?!
How would you feel after this ?! Will you decide to go again or not? Will you nominate and tell about your experience with this center to all your acquaintances and friends, or not ?!
Of course, “yes”, each of us needs real attention and service to solve his problems. This is exactly what I mean. You are the owner of a marketing company, so your customer must feel all the meaning of this term
From being someone who asks you about a price, service, or details, to coming to you and making a contract with you, until completing the purchase, all the way to after the sale as well
Only your loyal customer can get you to the top of Everest
I hear you, dear reader, that you do not want to establish a “e-marketing” company and you have ideas for other projects, but you are also like someone who wants to establish an “e-marketing” company
I am happy to tell you that your previous tour with me comes with her eyes also suitable for creating your new project, because your knowledge of the most important marketing rules that we talked about makes you put your feet on the first road, so marketing is the key to the treasure that helps you enjoy the marketing process from its inception until the money entered into your bank account.
Here, I say to you, congratulations, you have returned safely from your tour with us!